Published inPeakMetricsTicketmaster and the Snowball Effect: From Blink-182 to a Congressional InvestigationThe Narratives behind Ticketmaster and the “Taylor Swift Effect”Jan 27, 2023Jan 27, 2023
Published inPeakMetrics6 Reasons Why Disinformation is a Cybersecurity RiskMany people conflate “misinformation” and “disinformation,” using these terms interchangeably. However, knowing the difference between…Jun 8, 2022Jun 8, 2022
Published inPeakMetricsA Diet of 87% Hoaxes: A Special Report on Parler DataA Diet of 87% Hoaxes: Data shows news articles shared on Parler in the time period surrounding Capitol insurrection came overwhelmingly…Feb 17, 2021Feb 17, 2021
Published inPeakMetricsHow to measure the success of a PR campaignAn effective PR campaign can bring invaluable business and attention to a brand. It is more important than ever for PR and marketing…Sep 1, 2020Sep 1, 2020
Published inPeakMetricsHow to successfully pitch a journalist: A conversation with David Richard of BIGFish PREarlier this year, we discussed reaching out to journalists as one of the most challenging factors for PR and communications professionals…Aug 24, 2020Aug 24, 2020
Published inPeakMetricsPeakMetrics and University of Pennsylvania Research Group Launch Partnership around an ambitious…Los Angeles-based media intelligence company, PeakMetrics, and University of Pennsylvania research group headed by principal investigator…Jul 16, 2020Jul 16, 2020
Published inPeakMetricsHow to Get Google Alerts in Microsoft TeamsGoogle Alerts is a powerful, simple way to stay up to date when your organization is mentioned in online news.Jul 15, 2020Jul 15, 2020
Published inPeakMetricsTop 7 Marketing Tools of 2020A ton has happened in 2020 and sometimes I wish we could circle back to before all the chaos or fast forward to the future. With so much…Jul 8, 2020Jul 8, 2020
Published inPeakMetricsIdentifying Media Trends during the Coronavirus PandemicIn late 2019, doctors in Wuhan, China reported a strange pneumonia-like illness caused by a mysterious virus for which none of the normal…May 13, 2020May 13, 2020
Adapting to the Communication Industry During the COVID-19 EraCOVID-19 has dramatically shifted the way the communications industry operates as well as the way we all communicate. Conferences and…Apr 1, 2020Apr 1, 2020
