PeakMetricsinPeakMetricsTicketmaster and the Snowball Effect: From Blink-182 to a Congressional InvestigationThe Narratives behind Ticketmaster and the “Taylor Swift Effect”6 min read·Jan 27, 2023----
PeakMetricsinPeakMetrics6 Reasons Why Disinformation is a Cybersecurity RiskMany people conflate “misinformation” and “disinformation,” using these terms interchangeably. However, knowing the difference between…5 min read·Jun 8, 2022----
PeakMetricsinPeakMetricsA Diet of 87% Hoaxes: A Special Report on Parler DataA Diet of 87% Hoaxes: Data shows news articles shared on Parler in the time period surrounding Capitol insurrection came overwhelmingly…5 min read·Feb 17, 2021----
PeakMetricsinPeakMetricsHow to measure the success of a PR campaignAn effective PR campaign can bring invaluable business and attention to a brand. It is more important than ever for PR and marketing…3 min read·Sep 1, 2020----
PeakMetricsinPeakMetricsHow to successfully pitch a journalist: A conversation with David Richard of BIGFish PREarlier this year, we discussed reaching out to journalists as one of the most challenging factors for PR and communications professionals…4 min read·Aug 24, 2020----
PeakMetricsinPeakMetricsPeakMetrics and University of Pennsylvania Research Group Launch Partnership around an ambitious…Los Angeles-based media intelligence company, PeakMetrics, and University of Pennsylvania research group headed by principal investigator…4 min read·Jul 16, 2020----
PeakMetricsinPeakMetricsHow to Get Google Alerts in Microsoft TeamsGoogle Alerts is a powerful, simple way to stay up to date when your organization is mentioned in online news.2 min read·Jul 15, 2020----
PeakMetricsinPeakMetricsTop 7 Marketing Tools of 2020A ton has happened in 2020 and sometimes I wish we could circle back to before all the chaos or fast forward to the future. With so much…2 min read·Jul 8, 2020----
PeakMetricsinPeakMetricsIdentifying Media Trends during the Coronavirus PandemicIn late 2019, doctors in Wuhan, China reported a strange pneumonia-like illness caused by a mysterious virus for which none of the normal…5 min read·May 13, 2020----
PeakMetricsAdapting to the Communication Industry During the COVID-19 EraCOVID-19 has dramatically shifted the way the communications industry operates as well as the way we all communicate. Conferences and…4 min read·Apr 1, 2020----
